#Month 7: Quitting fast fashion - a 12 month challenge
Ohhhh January has been hard! I did not partake in any sort of dry January experience but had huge admiration for all those who did... until they failed on day 8, 9 or 12 (if they were good). It made me wonder if I could every live without booze and wine in particular for a significant period of time. Like say 12 months...? No no no NO!!!! I can't believe my mind even went down that rabbit hole. I enjoy keeping those lovely little french chateau's in business and bolstering Argentina's Malbec export. Seriously though, no.
It was hard not buying any new clothes this month because there were so many amazing sales on and I am a proper sucker for a bargain. Last week I popped out of the office to buy some chocolate and somehow found myself queuing up in Zara with a pair of shoes in my hand. I don't know how I ended up in such a compromising position and just as the lady was about to put them through the till, I snapped out of this terrible daydream and suddenly did a u-turn to get out of the shop. She was very confused and I was VERY unsettled.
Somebody asked me today what I had learnt in January through this challenge and the answer came straight away. Spending money on clothes used to give me a short lived buzz. For some horrible reason, the actual spending of the money felt good; kind of like a purging of the bank account to make it clean for the next pay-slip. I still have that urge to use up disposable income but I can choose where I spend my money, right? What has become very obvious this month is how much BETTER it makes me feel to spend money on good things. For example, taking a friend out for an unexpected birthday treat, inviting a Syrian refugee for dinner in restaurant, buying a big round of drinks in the pub or taking my Dad out to a posh restaurant for a late Christmas present. These are not selfless acts by any means because I thoroughly enjoyed each and every extravagance but the feeling of well-being and happiness I was left with after each one outshines by a million the feeling I get after buying new clothes.
As cold and dry January ends, a wet and windy February has begun and my hopes are high for this month. February has always been one of my favourite and healthiest months. It's romantic (Valentines day), its short (no massive wait for payday), everyones around because no one takes holiday in February and there is a day dedicated to pancakes. Bring it on.